New butter wrap gives easy to open freshness

FreshPack is the name of the patented packaging solution that Alpma was due to launch at Interpack - it is a reinvention of how to wrap butter more effectively.

The conventional, envelope like folding wrap that has traditionally been used for butter is a classic but with weaknesses of not being sealed or being tamper proof that FreshPack has been designed to overcome.

"We have heard time and time again from our customers that they are looking for alternative packaging, to solve these old problems and to give a new pack style and fresh experience," says Franz Glas, division manager for cutting and packaging technology at Alpma.

In contrast to the classic butter wrap, FreshPack is designed to offer perfect product protection. Its all-round sealing guarantees protection against tampering - and creates confidence in the product for the consumer.

The seal also protects the butter from oxygen exchange. "As a result," says Glas, "the aroma is retained in the product much better. When you open the packaging, you can smell and taste that the butter is fresher," he explains.

FreshPack allows the butter to develop its full flavour, and at the same time, it fulfils the promise of freshness that the packaging makes as soon as it is opened.

The practical easy-open tabs also make it possible to peel open the butter quickly and easily so that greasy fingers are a thing of the past.

Machinery Update May/June 2020